TCBY Audience Graph • Social Signal

TCBY's ten nearest neighbors are golf equipment, tour professionals, and golf media — not other quick-service restaurants, not food brands of any kind. The top 10 form a tight, undifferentiated band running from PING GOLF at 0.71 down to Pga Tour at 0.68, with no single neighbor pulling away from the rest — the defining characteristic of a flat shape.

The mix spans every corner of the golf world. Equipment brands anchor the top: PING GOLF (0.71), FootJoy (0.71), and VokeyWedges (0.71) represent gear across clubs and footwear. Tour athletes follow closely — Justin Thomas (0.71) and Phil Mickelson (0.69) are the highest-scoring among several PGA-affiliated figures. Golf media rounds out the set: PGA TOUR LIVE (0.69), David Feherty (0.68), GOLF.com (0.68), and The Masters (0.68) cover broadcast, digital, and event properties. No other QSR appears anywhere in the top 10.

The flat band and the uniform golf composition together suggest TCBY's audience is shaped less by food-category habits and more by a specific leisure and lifestyle orientation — one that maps cleanly onto the golf ecosystem across its equipment, personalities, and media.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/tcby

{ "handle": "tcby", "title": "TCBY", "category": "Restaurants & Eateries", "subcategory": "QSR", "resolved": "tcby", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pingtour", "title": "PING GOLF", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.7138, "drivers": [ "A05", "Q01", "E06", "I01", "C01" ] }, { "handle": "footjoy", "title": "FootJoy", "category": "Brands", "subcategory": "Footwear", "similarity": 0.7114, "drivers": [ "A05", "Q01", "E06", "A01", "I01" ] }, { "handle": "justinthomas34", "title": "Justin Thomas", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7069, "drivers": [ "A05", "A01", "Q01", "C01", "N03" ] }, { "handle": "vokeywedges", "title": "VokeyWedges", "category": "Brands", "subcategory": "Sports", "similarity": 0.7066, "drivers": [ "A05", "N03", "C01", "Q01", "B04" ] }, { "handle": "pgatourlive", "title": "PGA TOUR LIVE", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6892, "drivers": [ "A05", "A06", "N03", "A01", "C01" ] }, { "handle": "philmickelson", "title": "Phil Mickelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6859, "drivers": [ "A05", "A01", "C01", "Q01", "E06" ] }, { "handle": "themasters", "title": "The Masters", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.6839, "drivers": [ "A05", "A01", "C01", "Q01", "E06" ] }, { "handle": "fehertwit", "title": "David Feherty", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6829, "drivers": [ "A05", "A01", "C01", "Q01", "I01" ] }, { "handle": "golf_com", "title": "GOLF.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6819, "drivers": [ "A05", "A01", "C01", "J01", "Q01" ] }, { "handle": "pgatour", "title": "Pga Tour", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.6782, "drivers": [ "A05", "A01", "C01", "Q01", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/tcby

TCBY

Nearest neighbors by audience shape

Raw data