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Bloomberg Technology

The top 10 neighbors for Bloomberg Technology span four distinct subcategories — News Publishers, Websites, Journalists, and Professionals — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.98 at the top to 0.97 at the bottom, a band of less than one percentage point across all ten. WSJ Tech leads at 0.98, followed immediately by Business Insider Tech at 0.98 and Recode and Bloomberg Quicktake both at 0.98. Techmeme sits at 0.98 as well. The top five are all Marketing Channels — three News Publishers and two Websites — forming a tight cluster of tech-focused editorial properties. The next five introduce two individuals: Kara Swisher at 0.98 (Journalists) and Scott Galloway at 0.97 (Professionals), alongside VentureBeat (Magazines, 0.98), Pando (Websites, 0.97), and TechCrunch (Websites, 0.97). Bloomberg Technology is itself classified as a Website; four of the top 10 neighbors share that subcategory, while the remaining six are News Publishers, Magazines, Journalists, and Professionals — meaning the audience shape is defined as much by editorial news brands and individual commentators as by peer websites.

The flat distribution across subcategories suggests an audience that moves fluidly through the broader tech-media and business-commentary ecosystem rather than concentrating around any single type of property.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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