The top 10 neighbors in TED-Ed's similarity graph span education media, consumer retail, fitness brands, and authors — a broad, category-diverse cluster with no single dominant pull and no sharp drop-off between the highest and lowest scores (0.90 to 0.85).

The shape is broad. The four closest neighbors — EdSurge (0.90), School Library Journal (0.89), MindShift (0.89), and Education Week (0.88) — are all education-focused media channels: a website, two magazines, and a blog. That cluster is the clearest signal in the top 10, and it aligns with TED-Ed's own subcategory. But the alignment breaks quickly after position four. Simon Sinek (0.87) and Daniel Pink (0.85) are Authors; Scratch Team (0.86) is a Technology brand; Edutopia (0.86) is the only other Education organization in the top 10. Then the set turns sharply: HomeGoods (0.85), a Home Goods and Furnishings retailer, and U.S. News Education (0.85), a News Publisher, round out the ten. The presence of a home goods retailer at 0.85 — matching the score of a news publisher squarely in the education space — is the most structurally notable feature of this cluster. It signals that the audience shape TED-Ed produces is not exclusive to education-adjacent entities; it overlaps with a consumer retail profile at nearly the same magnitude.

The broad shape here reflects an audience whose composition is common enough across categories that many different kinds of entities — education media, motivational authors, technology brands, and consumer retail — all register as close structural neighbors.