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The Elder Scrolls Online

Brands
Video Game Franchises

The top 10 nearest neighbors for The Elder Scrolls Online span five distinct subcategories — actors, video game franchises, game developers, a restaurant brand, and a TV show — with no single type dominating and scores compressed into a narrow band from 0.89 to 0.86.

The shape is flat: Fallout leads at 0.89, followed closely by Wendy's at 0.89, Jared Padalecki at 0.89, Bethesda at 0.89, and Jensen Ackles at 0.88. The gaming-adjacent neighbors — Fallout (Video Game Franchises), Bethesda (Game Developers), and Bethesda Game Studios at 0.88 — are the only ones that share the center entity's broad category. The remaining seven slots go to actors (Jared Padalecki, Jensen Ackles, Misha Collins at 0.88, Norman Reedus at 0.86), a restaurant brand (Wendy's), a TV show (Ghost Adventures at 0.86), and a beauty brand (IPSY at 0.86). Three of the four actors — Padalecki, Ackles, and Collins — are cast members of the same television series, forming a recognizable cluster within the broader mix.

The overall picture is an audience whose shape is shared widely across entertainment, gaming, and consumer brands, with no single neighbor pulling far ahead of the rest.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "tesonline", "title": "The Elder Scrolls Online", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "tesonline", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "fallout", "title": "Fallout", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8926, "drivers": [ "N03", "A02", "Q06", "O02", "G01" ] }, { "handle": "wendys", "title": "Wendy's", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.889, "drivers": [ "A02", "G01", "O02", "Q06", "O03" ] }, { "handle": "jarpad", "title": "Jared Padalecki", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8887, "drivers": [ "Q06", "A02", "O02", "O03", "G01" ] }, { "handle": "bethesda", "title": "Bethesda", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8869, "drivers": [ "A02", "O02", "Q06", "G01", "A06" ] }, { "handle": "jensenackles", "title": "Jensen Ackles", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.884, "drivers": [ "O02", "A02", "Q06", "O03", "G01" ] }, { "handle": "bethesdastudios", "title": "Bethesda Game Studios", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8836, "drivers": [ "N03", "A02", "Q06", "O02", "G01" ] }, { "handle": "mishacollins", "title": "Misha Collins", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8771, "drivers": [ "N03", "Q06", "O02", "O03", "A02" ] }, { "handle": "wwwbigbaldhead", "title": "Norman Reedus", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8624, "drivers": [ "Q06", "A02", "O02", "N03", "O03" ] }, { "handle": "ghostadventures", "title": "Ghost Adventures", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8579, "drivers": [ "N03", "O02", "O03", "A02", "Q06" ] }, { "handle": "ipsy", "title": "IPSY", "category": "Brands", "subcategory": "Beauty", "similarity": 0.8554, "drivers": [ "A02", "O03", "Q06", "O02", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: