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Todd Gurley II

The top 10 neighbors for Todd Gurley II are a tight mix of football athletes and football teams — a same-kind cluster with almost no cross-category presence. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 span just 0.03, from 0.90 down to 0.87, which is the defining feature of a flat shape.

Five of the ten neighbors are fellow athletes: Leonard Fournette (0.89), Jalen Hurts (0.89), Sean Payton (0.89), Marcus Spears (0.88), and Mark Ingram II (0.88). Four are sports teams: LSU Football (0.90), Georgia Football (0.89), Georgia Bulldogs (0.88), and New Orleans Saints (0.87). The lone outlier by subcategory is 247Sports (0.88), a recruiting and college football website — still firmly inside the football ecosystem. No brands, media channels, or non-football entities appear in the top 10.

The LSU–Georgia–Saints axis in the team neighbors, combined with the athlete neighbors who share those same program and franchise connections, points to an audience shaped by SEC college football and the NFC South — a geographically and institutionally coherent football following with no meaningful pull from outside that world in the top 10.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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