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The Checkdown

The top 10 neighbors for The Checkdown spread across five distinct subcategories with no single dominant cluster — a broad shape where the highest score, GMFB at 0.82, leads a set that fans out evenly rather than concentrating.

The shape is broad, and the subcategory mix tells the story. Journalists account for three of the top 10: Ian Rapoport (0.76), Adam Schefter (0.75), and Rich Eisen (0.74). TV Personalities contribute two: Trey Wingo (0.79) and Mark Schlereth (0.76, subcategory: Athletes). Rounding out the set are ProFootballTalk (0.78, Blogs), B/R Gridiron (0.78, Websites), PFF (0.77, Sports brand), Barry Sanders (0.74, Athletes), and Rich Eisen already noted. The neighbor set spans TV shows, blogs, websites, a sports brand, journalists, TV personalities, and athletes — no single subcategory holds more than three slots, and the scores compress into a 0.08-point band from 0.82 down to 0.74.

The Checkdown's own subcategory (Miscellaneous) has one match in the top 10: NFL Update does not appear in the top 10 — the nearest neighbor sharing that classification sits outside this window. What the top 10 does show is an audience shaped almost entirely by NFL media infrastructure: reporters, analysts, highlight channels, and stats platforms, with no crossover into entertainment, comedy, or non-football sports in these positions.

The broad, evenly distributed shape indicates an audience that tracks the full ecosystem of professional football coverage rather than clustering tightly around any single format or personality type.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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