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The News with Shepard Smith

The top 10 neighbors for The News with Shepard Smith form a tight, undifferentiated cluster — scores run from 0.94 down to 0.92 with no single dominant pull — and the composition is almost entirely journalists and politicians, with no other TV show appearing in the set.

The shape is flat: the spread across all ten neighbors is less than 0.02 similarity points, meaning no single entity commands the audience's attention the way a spike would. Richard Engel leads at 0.94, followed by Michael Beschloss at 0.92 and Evan McMullin at 0.92. Frank Luntz and Tim Miller round out the top five at 0.92 and 0.92 respectively. Tallying the subcategories across all ten: journalists account for four entries — Engel, Kaitlan Collins, Daniel Dale, and Peter Alexander — politicians account for three — McMullin, Miller, and Jen Psaki — authors for two — Beschloss and Ann Handley — and one political organization, The Lincoln Project. The center entity is a TV show; none of its ten nearest neighbors share that subcategory, making this a fully cross-kind cluster anchored in political media figures and commentary voices.

The flat, cross-kind pattern here points to an audience defined less by the medium — television — than by an orientation toward political journalism and civic commentary.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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