Yankee Candle's top 10 nearest neighbors span actors, TV shows, beverage brands, and NASCAR properties — no single cluster dominates, and no other Home brand appears in the top 10.

The shape is broad, with scores running from 0.86 down to 0.80 across ten distinct subcategories. The strongest pull is Donnie Wahlberg at 0.86, an Actor — not a home goods or lifestyle brand. Two beverage brands follow closely: Keurig at 0.84 and Death Wish Coffee at 0.83. Actor Michael Weatherly sits at 0.83, and TV show America's Got Talent at 0.82. The remaining five positions in the top 10 include another Actor (Candace Cameron Bure, 0.81), two more TV Shows (The Dr. Phil Show at 0.81 and Pawn Stars at 0.80), a Venue (Daytona International Speedway, 0.80), and a soap opera (Days of our Lives, 0.80). Subcategory tallied: four Actors, three TV Shows, two Beverages, one Venue — a genuinely mixed set. The wider neighbor list (visible in the graph) extends into NASCAR athletes, rock musicians, and discount retail, reinforcing the breadth.

The audience shape here is mainstream and cross-category, drawn together not by a single interest cluster but by a broad demographic profile that overlaps with primetime TV, legacy entertainment, and everyday consumer brands.