Playground →
ThoughtWorks' top 10 neighbors are dominated by tech media outlets — websites, magazines, and blogs — with no fellow B2B brand appearing until position 29, where IDEO lands at 0.93.
The shape is flat: scores run from 0.95 down to 0.94 across the top 10, a band of less than one percentage point. The Verge (0.95) and TechCrunch (0.95) sit at the top, followed closely by WIRED (0.95), Medium (0.95), and TNW (0.94). By subcategory, seven of the ten are Websites or Magazines under Marketing Channels; Gizmodo and Lifehacker are Blogs; and Slack (0.94) is the lone Technology brand in the set. No other B2B brand appears in the top 10. The cross-kind pattern is the defining feature here: ThoughtWorks is a B2B entity whose nearest audiences are shaped almost entirely by tech media consumption, not by other enterprise or consulting brands.
The two Technology brands that do appear — Slack at 0.94 and Google Analytics at 0.94 — are the only non-media neighbors in the top 10, and both are practitioner tools rather than B2B peers in the consulting sense. The overall picture is an audience that reads and follows tech press heavily, with the B2B identity of the center entity barely reflected in its nearest neighbors.
