Tilly's

Tilly's nearest audiences span an unusually wide range of categories — QSR chains, fast casual restaurants, fellow apparel retailers, automotive services, and fitness centers all appear within the top 10 neighbors, with no single category dominating the set.

The shape is broad, and the scores reflect it: Del Taco leads at 0.83, followed by Zumiez (0.80) and Menchie's (0.79). In-N-Out Burger (0.79) and The Habit Burger Grill (0.79) round out the top five. The subcategory breakdown across the top 10 is striking: six of the ten neighbors are Restaurants & Eateries — spanning QSR, Fast Casual Dining, Casual Dining, and Juice and Smoothies — while only two are fellow Apparel/General retailers (Zumiez and Hollister, 0.74). Vans (0.76) adds a Footwear entry, and BJ's Restaurants (0.77) extends the dining cluster further. The restaurant-heavy composition is the defining structural feature: Tilly's audience shape looks more like a Southern California dining circuit than a retail peer group. Panda Express (0.78) and BJ's Restaurants (0.77) sit comfortably above the apparel neighbors in similarity rank.

The breadth of this neighbor set — food service, apparel, and leisure all represented — points to an audience whose shared characteristics cut across retail categories rather than concentrating within any single one.