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Tinder

Brands
Social Media

Tinder's nearest audiences span magazines, LGBTQ+ media, non-profits, and fashion — a wide mix with no single dominant neighbor and scores compressed into a narrow band from 0.80 down to 0.75.

The shape is flat: the top neighbor, Margaret Cho (0.80), sits only 0.01 above the next two, Out Magazine (0.80) and LGBTQ Nation (0.79). That tight clustering continues through Scooter Braun (0.79), Artsy (0.79), and United Nations (0.79). Tallying the subcategories across the top 10: Magazines account for three entries — Cosmopolitan (0.79), Vogue Magazine (0.79), and The Advocate (0.78) — alongside a News Publisher (LGBTQ Nation), a Website (Artsy), a Government organization (United Nations), a Fashion brand (NYFW), an Environmental organization (UN Human Rights), a Comedian (Margaret Cho), and a Professional (Scooter Braun). No neighbor shares Tinder's own subcategory of Social Media in the top 10. The mix cuts across LGBTQ+ publishing, prestige fashion titles, and international advocacy organizations — a cross-kind pattern with no single category dominating.

That breadth, compressed into a narrow similarity range, suggests Tinder's audience has a distinctive composition that maps onto culturally progressive, cosmopolitan media consumers rather than onto any one content vertical.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "tinder", "title": "Tinder", "category": "Brands", "subcategory": "Social Media", "resolved": "tinder", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "margaretcho", "title": "Margaret Cho", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7952, "drivers": [ "G03", "I01", "G01", "E06", "A02" ] }, { "handle": "outmagazine", "title": "Out Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7951, "drivers": [ "G03", "I01", "G01", "E06", "A02" ] }, { "handle": "lgbtqnation", "title": "LGBTQ Nation", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7909, "drivers": [ "G03", "I01", "E06", "G01", "H02" ] }, { "handle": "scooterbraun", "title": "Scooter Braun", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7909, "drivers": [ "G03", "I01", "G01", "E06", "A02" ] }, { "handle": "artsy", "title": "Artsy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7907, "drivers": [ "G03", "G01", "A02", "I01", "E06" ] }, { "handle": "un", "title": "United Nations", "category": "Organizations", "subcategory": "Government", "similarity": 0.7871, "drivers": [ "G03", "G01", "I01", "A02", "E06" ] }, { "handle": "cosmopolitan", "title": "Cosmopolitan", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7869, "drivers": [ "G01", "G03", "I01", "E06", "A02" ] }, { "handle": "nyfw", "title": "NYFW", "category": "Brands", "subcategory": "Fashion", "similarity": 0.7858, "drivers": [ "I01", "G01", "E06", "G03", "A02" ] }, { "handle": "unhumanrights", "title": "UN Human Rights", "category": "Organizations", "subcategory": "Environmental", "similarity": 0.7852, "drivers": [ "G03", "I01", "G01", "E06", "A02" ] }, { "handle": "voguemagazine", "title": "Vogue Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7851, "drivers": [ "G01", "I01", "G03", "A02", "E06" ] } ] }
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