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Titleist on Tour

The top 10 neighbors for Titleist on Tour form a tightly compressed golf ecosystem — athletes, golf media, and a sibling equipment brand — with scores spanning just 0.93 to 0.94 and no single entity pulling ahead of the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The flat shape means the top 10 sit within a narrow band: Jack Nicklaus at 0.94 and Jason Day at 0.92 are the ceiling and floor, separated by less than two hundredths. Five of the ten neighbors are athletes — Jack Nicklaus, Dustin Johnson, Keegan Bradley, Justin Rose, and Jason Day — making golfers the dominant subcategory. The remaining five are golf media and equipment: Morning Drive (0.93, TV Shows), Golf Channel (0.93, TV Channels), David Feherty (0.93, TV Personalities), GOLF.com (0.93, Websites), and VokeyWedges (0.93, Sports brand) — the only other Sports-subcategory brand in the top 10. There is no crossover from outside the golf world anywhere in these ten positions; every neighbor is a golf athlete, golf broadcaster, golf publication, or golf equipment brand.

The shape describes an audience defined almost entirely by a single sport, with no structural bridge to any adjacent interest cluster.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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