Playground →
Marcus Theatres (0.74) and Rally House (0.74) sit at the top of Toppers Pizza's neighbor set — one a movie theater chain, the other a sporting goods retailer — and neither is a pizza brand. That cross-kind pairing defines the two-peak structure here: the audience bridges an entertainment-and-leisure cluster and a sports retail cluster, with the QSR and casual dining neighbors filling in behind them.
Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic overlap. The top 10 neighbors span five subcategories: Movies and Theaters (Marcus Theatres, 0.74), Sporting Goods and Outdoor Gear (Rally House, 0.74), QSR (Salsarita's Fresh Cantina, 0.73; Noodles & Company, 0.68), Casual Dining (Skyline Chili, 0.73; Donatos Pizza, 0.72; BIBIBOP Asian Grill, 0.70; Huey Magoo's Chicken Tenders, 0.69), Fast Casual Dining (Penn Station, 0.71), and Pet Supplies and Services (Feeders Supply, 0.70). Only two of the ten share Toppers Pizza's own QSR subcategory. The dominant presence is Casual Dining, with four neighbors, but the structural story is the two non-restaurant entries at the very top pulling the shape away from a pure food-service cluster.
The audience Toppers Pizza draws looks most like one that moves between local entertainment venues and sports-oriented retail — with regional restaurant brands as the secondary layer.
