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Transformers

Brands
Movie Franchises

The top 10 neighbors for Transformers span five distinct subcategories — Movie Franchises, Entertainment Platforms, TV Shows, Game Developers, and Entertainment — with no single type dominating the set. That mixed composition, compressed into a narrow similarity band from 0.81 down to 0.77, is the defining structural feature here.

The shape is flat: scores are tightly clustered, and no single neighbor pulls significantly ahead of the rest. Sonic the Hedgehog leads at 0.81, the only neighbor to clear that threshold, followed closely by Ask PlayStation at 0.81 and DC's Legends of Tomorrow at 0.80. The Fast Saga (0.79) and YouTube Gaming (0.79) round out the top five.

Three of the top 10 share Transformers' own subcategory — Movie Franchises — with Sonic the Hedgehog, The Fast Saga, and Pokémon (0.78) all appearing. But the set is equally shaped by gaming infrastructure: Ask PlayStation and YouTube Gaming are Entertainment Platforms, while Ubisoft (0.79) and Electronic Arts (0.78) are Game Developers. The one outlier is wet n wild beauty (0.77), a Beauty brand — the only non-entertainment, non-gaming neighbor in the top 10 — which signals that the audience shape extends beyond the expected action-franchise and gaming cluster.

The overall picture is an audience that sits at the intersection of franchise entertainment and gaming culture, with enough breadth that no single neighbor type fully owns the shape.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "transformers", "title": "Transformers", "category": "Brands", "subcategory": "Movie Franchises", "resolved": "transformers", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "sonic_hedgehog", "title": "Sonic the Hedgehog", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.8117, "drivers": [ "N03", "P06", "E03", "O03", "J02" ] }, { "handle": "askplaystation", "title": "Ask PlayStation", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.809, "drivers": [ "E03", "N03", "O03", "J02", "J01" ] }, { "handle": "thecw_legends", "title": "DC’s Legends of Tomorrow", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7982, "drivers": [ "N03", "J02", "P06", "O03", "J01" ] }, { "handle": "thefastsaga", "title": "The Fast Saga", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.7889, "drivers": [ "E03", "P06", "A02", "J02", "O03" ] }, { "handle": "youtubegaming", "title": "YouTube Gaming", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7863, "drivers": [ "N03", "O03", "A02", "J05", "J02" ] }, { "handle": "ubisoft", "title": "Ubisoft", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7859, "drivers": [ "E03", "O03", "J02", "J01", "P06" ] }, { "handle": "ea", "title": "Electronic Arts", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.78, "drivers": [ "E03", "O03", "J02", "A02", "J05" ] }, { "handle": "pokemon", "title": "Pokémon", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.7768, "drivers": [ "E03", "P06", "J02", "O03", "N03" ] }, { "handle": "wetnwildbeauty", "title": "wet n wild beauty", "category": "Brands", "subcategory": "Beauty", "similarity": 0.774, "drivers": [ "E03", "P06", "O03", "J02", "J01" ] }, { "handle": "assassinscreed", "title": "Assassin's Creed", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.773, "drivers": [ "E03", "P06", "F04", "O03", "A02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: