Trustco Bank's ten nearest neighbors span pet retail, fast casual dining, regional sports, and automotive services — with no other bank appearing in the top 10. That cross-category scatter is the defining feature of a broad audience shape: no single neighbor dominates, and the scores compress into a relatively tight band from 0.74 down to 0.69.

Pet Supplies Plus leads at 0.74, followed closely by Skyline Chili at 0.73 and Steak 'n Shake at 0.71 — three consumer staples with strong Midwest footprints. The next cluster pulls in two Ohio-rooted sports entities: the Cleveland Indians at 0.71 and athlete Joe Thomas at 0.71, with Mike Golic Jr also landing in the top 10 at 0.69. Rounding out the set are Once Upon a Child (thrift retail, 0.69), Shoe Station (footwear, 0.69), and Valvoline (automotive maintenance, 0.69). The subcategory distribution — pet supplies, restaurant, fast casual, sports teams, athletes, thrift, footwear, automotive — shows no single category claiming more than two slots.

What this shape describes is an audience that overlaps broadly with everyday, value-oriented consumer brands and regional sports culture rather than clustering tightly around any one sector.