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The top 10 neighbors for TRX® span restaurants, TV personalities, retail, athletes, and a financial website — with no single neighbor pulling far ahead of the rest. The scores run from 0.82 down to 0.77, a narrow band that defines the flat shape here.
Jersey Mike's sits at the top (0.82), followed closely by TV personalities Kevin O'Leary (0.79) and Robert Herjavec (0.79) — both of whom are associated with Shark Tank, which itself appears at position 35 in the broader data. Cooper's Hawk Winery and Restaurants (0.79) and Pet Supplies & Services (0.78) round out the top five. None of these share TRX®'s own subcategory of Fitness; the lone Fitness neighbor in the top 10 is Orangetheory Fitness at 0.76, the only same-kind brand in the set.
The subcategory mix across the top 10 is genuinely varied: fast casual dining, casual dining, TV personalities (two), pet retail, an athlete, a financial website, a government official, an author, and home goods retail. No single subcategory dominates. The cross-kind character is the defining feature — TRX®'s audience shape aligns more closely with casual dining and business-media personalities than with other fitness brands, suggesting an audience profile that extends well beyond fitness enthusiasts.
This flat, cross-category pattern points to an audience whose shared traits cut across lifestyle verticals rather than concentrating within any one of them.
