UFC News draws its closest audience matches not from other news publishers, but from a dense mix of MMA athletes, combat-sports media, and — notably — entities with no obvious connection to the sport at all.

The shape is flat: the top 10 neighbors span a 0.96–0.91 similarity band with no single dominant match. The closest neighbor is Miesha Tate at 0.96, an athlete, followed immediately by two MMA websites — MMA Junkie at 0.96 and MMAFighting.com at 0.95 — and the TV show The Ultimate Fighter at 0.94. That core four forms a coherent combat-sports cluster. But the top 10 also includes Nathan Diaz (0.94) and Georges St-Pierre (0.93) as fellow athletes, alongside UFC Tonight (0.94) as a second TV show. The structural surprise arrives at positions 8–10: Dead by Daylight, a video game franchise (0.92); Spirit Halloween, a department store (0.92); and Thor, a fictional character (0.91). None of these three share a subcategory with UFC News or with the combat-sports cluster above them, yet their audience shapes land within the same narrow band. No other news publishers appear in the top 10 — UFC News's nearest peer by subcategory is itself alone in that category across all ten results.

The overall picture is an audience defined tightly by MMA fandom at its core, but whose shape bleeds into a broader pop-culture and entertainment profile that pulls in entities well outside the sport.