Uncrate

Uncrate's nearest audiences span blogs, magazines, podcasts, journalists, and authors — with no single neighbor pulling far ahead of the rest. The top 10 scores run from 0.96 down to 0.95, a band so tight it reads as a single cluster rather than a ranked list.

Wirecutter leads at 0.96, followed closely by Wirecutter Deals at 0.96 and Nate Silver at 0.95. Tim Ferriss (0.95), Jon Favreau (0.95), and Fast Company (0.95) sit just behind them. The subcategory mix across the ten is notably cross-kind: Wirecutter is a blog, Wirecutter Deals and Fast Company are magazines, Nate Silver and Nate Cohn are journalists, Tim Ferriss is an author, Jon Favreau a professional, Freakonomics and NPR's Planet Money are podcasts, and Five Thirty Eight is a website — the only neighbor sharing Uncrate's own subcategory. None of these neighbors are product-curation or gear-review properties; the dominant subcategories are editorial media and individual voices in journalism and nonfiction.

The flat shape here signals an audience that is broadly literate across media formats — one that moves comfortably between data journalism, business media, long-form podcasts, and individual writers, without anchoring to any single content type.