Playground →
The top 10 neighbors for UPS News span five distinct subcategories with no single dominant cluster — a genuinely broad audience shape where the spread across kinds is the finding itself.
Macy's leads at 0.78, the only Department Store in the top 10. From there the set fans out quickly: Amazon Music (0.76) and VH1 Music (0.75) and VH1 (0.75) represent music and TV channels; Shaquille O'Neal (0.76) and Carmelo Anthony (0.73) are Athletes; Paula Abdul (0.74) and Jordin Sparks (0.73) are Musicians and Bands; Prudential (0.73) is the lone Finance brand; and UPS itself (0.73) — the parent brand, subcategory Other — rounds out the set. That last entry is notable: the news account's audience shape is close to, but not identical with, the main brand's, suggesting the two draw overlapping but not equivalent audiences.
Across the top 10, no single subcategory accounts for more than two entries, and the scores compress into a narrow 0.73–0.78 band. The mix of a department store, music platforms, TV channels, athletes, musicians, a finance brand, and the parent brand in the same tier points to an audience that is broadly mainstream rather than organized around any one interest cluster.
The broad shape here reflects an audience that doesn't belong to a single content tribe — it overlaps with entertainment, sports, retail, and finance audiences in roughly equal measure.
