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USA TODAY Politics

Marketing Channels
News Publishers

The top 10 neighbors of USA TODAY Politics compress into a narrow similarity band — from 0.76 down to 0.74 — with no single entity pulling clearly ahead of the rest. That flat distribution is itself the structural finding: no one neighbor dominates, and the cluster's character comes from its composition.

Tallying the subcategories across the top 10 reveals a mix of journalists, politicians, a research organization, a non-profit, and a TV show — with no other News Publisher appearing in the top 10. The highest-scoring neighbor is Cato Institute (0.76), a Research Organization, followed closely by two Journalists: Kelly O'Donnell (0.75) and Norah O'Donnell (0.75). Citizens for Ethics (0.75), a Non-Profit, and Meet the Press (0.75), a TV Show, round out the top five. Further down, Max Boot (0.74), Amy McGrath (0.74), Paul Begala (0.74), Amy Siskind (0.74), and Tim Miller (0.74) — spanning Authors, Politicians, and Activists — complete the set.

Journalists are the plurality subcategory (three of ten), but the spread across Politicians, a Research Organization, a Non-Profit, and a TV Show signals an audience whose shape is defined less by any single kind of entity than by a broad engagement with the political information ecosystem. The absence of other News Publishers in the top 10 is notable: the nearest audiences are shaped more by individual voices and civic organizations than by peer publications.

This flat, cross-kind pattern suggests an audience that follows political content through multiple formats and figures simultaneously rather than clustering tightly around any one type of source.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "usatodaydc", "title": "USA TODAY Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "usatodaydc", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "catoinstitute", "title": "Cato Institute", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.7605, "drivers": [ "N03", "A02", "G01", "A01", "A03" ] }, { "handle": "kellyo", "title": "Kelly O'Donnell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7517, "drivers": [ "A02", "G01", "N03", "A01", "G03" ] }, { "handle": "norahodonnell", "title": "Norah O'Donnell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7516, "drivers": [ "A02", "G01", "A01", "N03", "G03" ] }, { "handle": "crewcrew", "title": "Citizens for Ethics", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.7461, "drivers": [ "A02", "N03", "G01", "J01", "A01" ] }, { "handle": "meetthepress", "title": "Meet the Press", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7456, "drivers": [ "A02", "N03", "G01", "G03", "A01" ] }, { "handle": "maxboot", "title": "Max Boot", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.743, "drivers": [ "A02", "A01", "G01", "N03", "J01" ] }, { "handle": "amymcgrathky", "title": "Amy McGrath", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7418, "drivers": [ "N03", "A02", "G01", "J01", "A01" ] }, { "handle": "paulbegala", "title": "Paul Begala", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7418, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "amy_siskind", "title": "Amy Siskind", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.7417, "drivers": [ "A02", "N03", "G01", "J01", "A01" ] }, { "handle": "timodc", "title": "Tim Miller", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.741, "drivers": [ "A02", "G01", "N03", "A01", "G03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: