The top 10 neighbors for USA TODAY Tech span six distinct subcategories — Education, Websites, Tech Personalities, Authors, B2B, and News Publishers — with no single type dominating and scores compressed into a narrow band from 0.93 to 0.92.

The shape is flat: TED Talks leads at 0.93, followed closely by ReadWrite at 0.93, Guy Kawasaki at 0.93, and Tim Ferriss at 0.93 — a spread of less than 0.01 across the top four. Marketing Cloud (0.92) and The Points Guy (0.92) continue the pattern. Only two of the top 10 share USA TODAY Tech's own subcategory of News Publishers: CNET News at 0.92 and NPR Health News at 0.91. The remaining eight neighbors are drawn from Education organizations, tech-focused websites, Tech Personalities, an Author, and a B2B brand — a cross-kind mix that is the defining feature of this cluster.

That cross-kind composition — where an education organization, a travel-rewards website, and a self-help author all sit at roughly the same audience distance as fellow news publishers — points to an audience shaped less by news consumption habits than by a broader professional and tech-curious orientation.