Playground →
RFD-TV (0.86) and John Deere (0.86) sit at nearly identical heights atop the Dept. of Agriculture's neighbor set — two distinct poles that together define the shape of this audience.
The shape is classified as two-peak, and the gap between those two leaders and the rest of the top 10 is real. After RFD-TV and John Deere, scores step down to Do It Best (0.86), Cobblestone Inn & Suites (0.85), and Budget Host (0.84) — all close, but none matching the top pair. What's notable about the neighbor set as a whole is how thoroughly non-governmental it is: no other Government subcategory entity appears in the top 10. Instead, the cluster is built from rural-economy infrastructure — a TV channel oriented toward agricultural programming, a farm-equipment brand, home improvement and hardware retail (Do It Best, Bomgaars), budget and mid-range lodging (Cobblestone Inn & Suites, Budget Host), and automotive parts (CARQUEST Auto Parts, Auto Value). The subcategory distribution spans Home Improvement and Hardware, Parts and Accessories, Mid-range Hotels, and Budget lodging — a profile consistent with small-town and rural commercial life rather than policy or civic institutions.
The USDA's audience shape, in short, is defined by the commercial and media ecosystem of rural America, not by proximity to other government entities.
