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U.S. Postal Service

Organizations
Government

The U.S. Postal Service's top 10 nearest neighbors are a mix of politicians, political organizations, comedians, journalists, and left-leaning media — with no other Government subcategory entity in the set except the Library of Congress at position 35 in the broader data. Within the top 10 specifically, the composition spans Political Groups, Sweets, Politicians, TV Shows, Activism, and Journalists, with no single subcategory dominating.

The shape is flat: scores run from Ben & Jerry's at 0.92 down to Daily Kos at 0.89, a spread of just 0.03 across all ten neighbors. The Democrats (0.90) and Rep. Pramila Jayapal (0.90) sit just behind Ben & Jerry's, followed closely by The Daily Show (0.90), MoveOn (0.90), and Rachel Maddow (0.89). The cluster is politically and culturally coherent — politicians, activist organizations, and political comedy programming occupy most of the top 10 — but no single neighbor pulls away from the pack. Neil Gaiman (0.89) is the one outlier by subcategory, an Author in a set otherwise defined by political and media figures.

The flat distribution suggests USPS's audience on social platforms is shaped less by its function as a postal service and more by a consistent political and cultural orientation shared across left-leaning media, Democratic politics, and political comedy.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "usps", "title": "U.S. Postal Service", "category": "Organizations", "subcategory": "Government", "resolved": "usps", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "benandjerrys", "title": "Ben & Jerry's", "category": "Brands", "subcategory": "Sweets", "similarity": 0.9214, "drivers": [ "A02", "G01", "G03", "I01", "P02" ] }, { "handle": "thedemocrats", "title": "The Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.9014, "drivers": [ "A02", "G03", "G01", "P02", "H02" ] }, { "handle": "repjayapal", "title": "Rep. Pramila Jayapal", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8982, "drivers": [ "A02", "G03", "G01", "I01", "P02" ] }, { "handle": "thedailyshow", "title": "The Daily Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8972, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "moveon", "title": "MoveOn", "category": "Organizations", "subcategory": "Activism", "similarity": 0.8959, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "maddow", "title": "Rachel Maddow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8948, "drivers": [ "A02", "G01", "G03", "I01", "P02" ] }, { "handle": "neilhimself", "title": "Neil Gaiman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8943, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "stephenathome", "title": "Stephen Colbert", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8942, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "kamalaharris", "title": "Kamala Harris", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8922, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "dailykos", "title": "Daily Kos", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8915, "drivers": [ "A02", "G01", "G03", "I01", "P02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: