At 0.94, the Minnesota Twins pull further ahead of every other neighbor in the top 10 — a gap that marks this as a spike-shaped audience, concentrated around a single dominant match. Similarity here measures how closely two entities' audiences resemble each other in composition; the Twins' score is nearly four points above the next closest neighbor.

The rest of the top 10 fills in quickly but at a lower tier. Hy-Vee (0.87), a grocery and superstore brand, and the Green Bay Packers (0.87) sit nearly tied for second. Kirk Cousins (0.87) and the Minnesota Timberwolves (0.87) follow just behind, with Stefon Diggs (0.86) rounding out the tightest cluster. By subcategory, the top 10 breaks into three groups: four Sports Teams (Twins, Packers, Timberwolves, Minnesota Wild), three Athletes (Kirk Cousins, Stefon Diggs, Davante Adams), and then a pair of regional commercial brands — Hy-Vee (Grocery and Superstores, 0.87) and AmericInn (Mid-range Hotels, 0.85) — alongside Kwik Trip (Convenience, 0.84). The commercial neighbors are the structural surprise: a grocery chain and a regional hotel brand sit inside the top 10 alongside rival and allied sports franchises, suggesting the audience shape is defined as much by a regional Midwestern footprint as by football fandom alone.

The spike around the Twins, combined with the presence of regionally concentrated retail and hospitality brands, points to an audience whose shape is tightly bound to a specific geographic market rather than to the NFL broadly.