Golf dominates Vineyard Vines' nearest audiences — not other fashion brands. Across the top 10 neighbors, athletes, sporting events, and golf media account for eight of the ten positions, with Lilly Pulitzer (0.89) the only fellow fashion brand and Total Frat Move (0.81) the lone non-golf, non-fashion entry.

The shape is broad: scores run from 0.89 down to 0.81 with no single dominant spike, and the neighbor set spans multiple subcategories. Lilly Pulitzer leads at 0.89, followed by The Masters (0.85) and Jason Dufner (0.84) — a sporting event and a tour athlete sitting above every other fashion brand in the set. Golf Channel (0.82) and Keegan Bradley (0.82) continue the pattern, with Justin Thomas (0.81) and ESPN Golf (0.81) rounding out the golf cluster. Nikki Haley (0.82) is the one politician in the top 10, sitting at the same score as the golf athletes — a cross-kind signal worth noting. Rory McIlroy (0.81) adds another tour athlete to the set.

The subcategory tally across the top 10: five athletes, one sporting event, one TV channel, one fashion brand, one politician, and one humor/satire account. The audience Vineyard Vines shares most broadly is shaped far more by golf consumption than by fashion brand affinity.