Playground →
Virgin's top 10 neighbors span travel media, luxury hospitality, financial news, and a founder's personal account — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.94 (Condé Nast Traveller) down to 0.92 (British Airways) with no meaningful gap between them. Tallying the subcategories across the top 10 reveals a three-way mix: Magazines (Condé Nast Traveller at 0.94, Condé Nast Traveler at 0.93, Travel + Leisure at 0.92, NYT Real Estate at 0.92), Hotels (The Ritz-Carlton at 0.93, Four Seasons Hotels at 0.91), and News Publishers (Finance News at 0.92). The remaining three positions go to a Websites entry (Zagat, 0.93), a Professionals entry (Richard Branson, 0.94), and an Airlines entry (British Airways, 0.92). Virgin itself is classified as Travel, and only one neighbor — British Airways — shares the Airlines subcategory; no other Travel-subcategory brand appears in the top 10.
What stands out is the financial-media presence alongside luxury travel titles: Finance News at 0.92 sits directly adjacent to Ritz-Carlton and the Condé Nast titles, suggesting the audience Virgin draws overlaps substantially with readers of premium business and financial content, not just travel enthusiasts.
The flat distribution across upscale travel, luxury lodging, and financial publishing points to an audience defined less by a single content category than by a consistent affluence and global-mobility profile.
