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The two strongest pulls in The Vitamin Shoppe's top 10 come from entirely different neighborhoods: video game franchises and consumer technology — not other fitness or supplement brands.
Similarity here measures how closely two entities' audiences resemble each other in composition. Marvel's Avengers leads at 0.68, followed by The Division 2 at 0.66 — both Video Game Franchises. That pair forms one peak. The second peak is anchored by LG Electronics at 0.65 and, further down, Best Buy Deals at 0.60 and Best Buy at 0.57 — all Technology subcategory. Between those two clusters sit PS5 - PlayStation 5 News at 0.62 and Hell's Kitchen at 0.61, which bridge gaming-adjacent media and mainstream TV. NJPWWorld at 0.61 and Forza Motorsport at 0.61 extend the gaming-and-entertainment band further. Muscle & Fitness at 0.60 is the only Fitness-adjacent neighbor in the top 10 — and it is classified as a Magazine, not a Fitness brand. No other Fitness subcategory entity appears in the top 10, making BSN — a Fitness brand at 0.59 — the sole same-kind neighbor, just outside the top 10 cutoff at position 12 in the full results.
The two-peak structure — gaming franchises on one side, consumer electronics on the other — suggests this audience is shaped less by supplement-buying behavior and more by a broader consumer profile that spans interactive entertainment and tech hardware.
