Webster Bank's ten nearest neighbors contain no other banks — the audience shape is defined entirely by everyday retail and service categories, spread across pharmacies, grocery, convenience, dining, and furniture.

The shape is broad, with scores descending gradually from Stop & Shop Pharmacy at 0.75 down to Philly Pretzel Factory at 0.56 — no single neighbor dominates, and no tight cluster forms. Raymour and Flanigan Furniture (0.64) and ShopRite (0.60) are the next strongest pulls, followed by a band of convenience and fuel brands: Wawa (0.59), Terrible Herbst (0.59), LUKOIL (0.57), and Rocket (0.57). Convenience stores are the most represented subcategory in the top 10, accounting for three of the ten neighbors. Rounding out the set are Friendly's (0.58), Bowlero (0.57), and Philly Pretzel Factory (0.56) — casual dining, an entertainment center, and a bakery chain. The cross-kind pattern here is the finding: Webster Bank's audience shape aligns with brick-and-mortar, regionally concentrated consumer brands rather than with other financial institutions.

The broad distribution across pharmacies, grocery, convenience, furniture, and dining suggests an audience that overlaps heavily with the everyday physical retail footprint of a specific geography.