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Wegmans Food Markets' nearest audience neighbors are dominated by hockey media and hockey journalists — not other grocery brands, not food-adjacent content, and not retail of any kind in the top 10.
The shape is flat: scores run from 0.84 down to 0.81 across the top 10, with no single neighbor pulling sharply ahead of the rest. Bob McKenzie leads at 0.84, followed closely by Hockey Night in Canada at 0.84 and Pierre LeBrun at 0.84. Darren Dreger (0.84) and John Buccigross (0.83) continue the pattern. Of the top 10 neighbors, five are journalists or athletes covering or playing hockey, two are hockey TV properties (Hockey Night in Canada and The Hockey News), one is a brewery (Southern Tier Beer at 0.83), one is a hockey athlete (Paul Bissonnette at 0.83), and one is the NHL itself (0.82). No other grocery or superstore appears in the top 10. The single non-hockey entry in the top 10 is Southern Tier Beer, a regional brewery — and even it sits within a broader pattern visible further down the neighbor list, where craft breweries recur alongside hockey properties.
The Wegmans audience, as measured by shape, looks far more like a hockey-following, regionally rooted crowd than like the audience of any food retailer.
