Playground →
Jo-Ann Fabric and Craft Stores is the single strongest pull in Weight Watchers' top 10, scoring 0.81 — a craft and hobby retailer sitting well above every other neighbor. That gap defines the spike shape here: one neighbor stands apart, and the rest form a secondary cluster with scores ranging from 0.74 down to 0.72.
Below Jo-Ann, the top 10 assembles a cross-kind mix that shares almost nothing thematically with a health and nutrition brand. Play It Again Sports (0.74) and BAUER Hockey (0.73) represent sporting goods and sports equipment. Bell's Brewery (0.73) and Founders Brewing Co. (0.73) are both breweries. John Buccigross (0.73) and USA Hockey (0.73) pull the cluster further into hockey media and governance, joined by the NHL (0.73) and NHL Network (0.72). Hallmark Cards (0.72) rounds out the ten as a second Hobbies Gifts and Crafts retailer alongside Jo-Ann. No other Health and Nutrition entity appears in the top 10.
The subcategory tally across the ten neighbors spans sporting goods, sports brands, breweries, sports leagues, a TV channel, and hobby retail — a distinctly Midwestern, sports-adjacent, craft-and-leisure audience profile that has little to do with the center entity's category and everything to do with who actually follows it.
