Playground →
Six of the top 10 neighbors are fellow journalists — the same subcategory as Ed Werder himself — making this one of the more same-kind similarity clusters in sports media. Jay Glazer leads at 0.84, followed closely by Chris Mortensen at 0.79, Rich Eisen at 0.79, and Adam Schefter at 0.78. Jim Rome and Ian Rapoport round out the journalist cluster at 0.77 and 0.77 respectively.
The shape is broad: scores descend gradually from 0.84 down to 0.77 across the top 10, with no single dominant neighbor and no sharp drop-off. The four non-journalist neighbors fill in the edges of the cluster. ProFootballTalk (0.79, a blog) sits nearly level with the journalist group, suggesting the audience doesn't draw a hard line between reporter and outlet. Trey Wingo (0.77) and Kay Adams (0.77) are TV Personalities, and PFF (0.77) is a Sports brand — all NFL-adjacent but arriving from different subcategories. The overall neighbor set is tightly concentrated in NFL media infrastructure: reporters, analysts, a stats platform, and a football blog, with no crossover into general sports, entertainment, or non-sports journalism in the top 10.
The broad shape here reflects an audience that is deeply NFL-specific and professionally oriented, tracking the full ecosystem of football reporting rather than any single voice within it.
