White House Black Market (WHBM) Audience Graph • Social Signal

Dan Rockwell (0.75) is the strongest pull in White House Black Market's top 10 — a motivational content creator, not a fashion brand or apparel retailer. That cross-kind lead defines the two-peak structure here: one cluster anchored in professional and leadership content, a second in sports media.

The first peak groups around Dan Rockwell (0.75) and extends through Hilton Honors (0.70), Lenovo Education (0.69), Marcus Lemonis (0.67), and Robert Herjavec (0.66) — a mix of hotels, education brands, and TV personalities associated with business programming. The second peak is built around Outside The Lines (0.72), an ESPN investigative TV show, with John Kasich (0.66) and Willie Geist (0.66) nearby — politicians and broadcast journalists rather than sports figures per se. Neither cluster is fashion-adjacent. The only apparel neighbor in the top 10 is DSW (Designer Shoe Warehouse) at 0.64, the lone footwear entry; no other Fashion subcategory entity appears in the top 10.

The WHBM audience shape bridges professional-development media and mainstream broadcast journalism — a profile defined less by what people wear than by what they watch and read.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/whbm

{ "handle": "whbm", "title": "White House Black Market (WHBM)", "category": "Brands", "subcategory": "Fashion", "resolved": "whbm", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "leadershipfreak", "title": "Dan Rockwell", "category": "Miscellaneous", "subcategory": "Motivational", "similarity": 0.7453, "drivers": [ "N03", "J02", "A05", "F04", "P04" ] }, { "handle": "otlonespn", "title": "Outside The Lines", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7166, "drivers": [ "N03", "F04", "P04", "P02", "P06" ] }, { "handle": "hiltonhonors", "title": "Hilton Honors", "category": "Brands", "subcategory": "Hotels", "similarity": 0.695, "drivers": [ "N03", "A03", "J02", "A05", "A04" ] }, { "handle": "lenovoeducation", "title": "Lenovo Education", "category": "Brands", "subcategory": "Education", "similarity": 0.685, "drivers": [ "N03", "F04", "P02", "A03", "P04" ] }, { "handle": "marcuslemonis", "title": "Marcus Lemonis", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6742, "drivers": [ "N03", "F04", "J02", "A05", "P04" ] }, { "handle": "robertherjavec", "title": "Robert Herjavec", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6644, "drivers": [ "N03", "J02", "A04", "P04", "A03" ] }, { "handle": "johnkasich", "title": "John Kasich", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.6586, "drivers": [ "N03", "F04", "A05", "P04", "P06" ] }, { "handle": "williegeist", "title": "Willie Geist", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6574, "drivers": [ "N03", "J02", "P04", "A04", "P03" ] }, { "handle": "leadtoday", "title": "Steve Keating", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.6516, "drivers": [ "J02", "N03", "F04", "A03", "P04" ] }, { "handle": "bobleyespn", "title": "Bob Ley", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6515, "drivers": [ "F04", "P03", "A04", "N03", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/whbm

White House Black Market (WHBM)

Nearest neighbors by audience shape

Raw data