Whit's Frozen Custard Audience Graph • Social Signal

Six of Whit's Frozen Custard's ten nearest neighbors by audience similarity are athletes, and all six are professional golfers — Brooks Koepka (0.79), Keegan Bradley (0.77), Rory McIlroy (0.77), Phil Mickelson (0.76), Justin Thomas (0.76), and Max Homa (0.76). The remaining four neighbors reinforce the same orbit: PGA Tour (0.77) as a sports league, Barstool Sports (0.76) and Golf Central (0.76) as websites, and Riggs (0.76) as a TV personality associated with golf and sports media.

The shape is flat — scores run from 0.79 down to 0.76 with no single dominant neighbor pulling away from the rest. What the cluster reveals is not a standout match but a consistent audience type: the people who follow this frozen custard brand look, in aggregate, like the people who follow professional golf and its surrounding media ecosystem. Not one neighbor in the top 10 shares Whit's subcategory of Bakeries, Desserts, and Confectioneries, making this an entirely cross-kind cluster.

The top 10 paint a picture of an audience defined less by food preferences than by a coherent sports-media identity centered on golf.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/whit-s-frozen-custard

{ "handle": "whit-s-frozen-custard", "title": "Whit's Frozen Custard", "category": "Restaurants & Eateries", "subcategory": "Bakeries Desserts and Confectioneries", "resolved": "whit-s-frozen-custard", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bkoepka", "title": "Brooks Koepka", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7943, "drivers": [ "A01", "A05", "Q01", "I01", "P02" ] }, { "handle": "pgatour", "title": "Pga Tour", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.771, "drivers": [ "A01", "A05", "I01", "Q01", "P03" ] }, { "handle": "keegan_bradley", "title": "Keegan Bradley", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7708, "drivers": [ "J01", "J02", "A01", "L01", "A05" ] }, { "handle": "mcilroyrory", "title": "Rory McIlroy", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7682, "drivers": [ "A01", "A05", "P04", "P03", "P02" ] }, { "handle": "philmickelson", "title": "Phil Mickelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7645, "drivers": [ "A01", "A05", "Q01", "J01", "I01" ] }, { "handle": "justinthomas34", "title": "Justin Thomas", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7642, "drivers": [ "A05", "A01", "Q01", "P03", "N03" ] }, { "handle": "riggsbarstool", "title": "Riggs", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7641, "drivers": [ "L01", "A01", "P02", "P03", "J01" ] }, { "handle": "barstoolsports", "title": "Barstool Sports", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7635, "drivers": [ "L01", "L02", "Q01", "I01", "P03" ] }, { "handle": "golfcentral", "title": "Golf Central", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7607, "drivers": [ "A01", "N03", "A05", "P02", "F04" ] }, { "handle": "maxhoma23", "title": "Max Homa", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7597, "drivers": [ "A01", "A05", "J01", "Q01", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/whit-s-frozen-custard

Whit's Frozen Custard

Nearest neighbors by audience shape

Raw data