Whole30

Five of the top 10 neighbors are Authors — Glennon Doyle at 0.90, Brené Brown at 0.88, Simon Sinek at 0.86, Daniel Pink at 0.86, and Anne Lamott at 0.85 — making that subcategory the single most concentrated thread in Whole30's nearest audiences, despite Whole30 itself being classified as a Beauty brand.

The shape is broad: scores run from 0.90 down to 0.85 across the top 10 with no sharp drop-off, and the neighbor set spans several distinct subcategories. Beyond the five Authors, the remaining five positions go to The Good Liars (Comedians, 0.87), For The Win (Websites, 0.85), Blaire Erskine (Comedians, 0.85), Ted Lasso (TV Shows, 0.85), and Brent Terhune (Comedians, 0.85). That means three of the ten are Comedians — a subcategory with no obvious thematic link to a wellness brand — sitting alongside self-help and business authors and a sports-adjacent TV show. No other Beauty brands appear in the top 10, and no food or nutrition entities appear either. The cross-kind character of this cluster is the defining feature: the audience that follows Whole30 looks, in shape, far more like the audience for literary nonfiction and political satire than for anything in its own category.

This broad, cross-kind pattern suggests an audience defined less by a single content vertical than by a consistent set of underlying interests that cuts across wellness, ideas, and civic humor.