Sports media and college basketball dominate the top 10 neighbors for Wingate by Wyndham — a mid-range hotel brand whose nearest audiences look far more like football and basketball fans than like hotel shoppers.

Sleep Inn is the strongest pull at 0.85, and it's the only fellow mid-range hotel in the top 10. From there, the neighbor set pivots sharply into sports: March Madness TV (0.82), CBS Sports (0.82), Duke Men's Basketball (0.80), and NCAA (0.80) form a dense college-sports cluster. Speedway (0.81) is the one non-hotel, non-sports neighbor in the top five — a gas station brand whose audience shape aligns closely here. NFLTradeRumors.co (0.80) and DICK'S Sporting Goods (0.80) extend the sports-adjacent reach, while Machine Gun Kelly (0.80) and ESPN Radio (0.79) round out a top 10 that spans musicians, radio, and retail — all sharing a similar audience composition. Tallying the subcategories: five of the ten neighbors are sports-related (TV Shows, TV Channels, Sports Teams, Sports Leagues, Websites covering sports), two are non-hotel brands (Gas Stations, Outdoors retail), one is a musician, and only one — Sleep Inn — shares Wingate's own Mid-range Hotels subcategory.

The broad shape here reflects an audience that overlaps widely across sports media, convenience retail, and college athletics, with hotel-category neighbors largely absent from the top 10 beyond Sleep Inn.