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Wintrust Community Banks' top 10 neighbors span seven distinct subcategories — car makers, athletes, pharmacies, children's education, casual dining, grocery, and beauty salons — with no other bank appearing anywhere in the set.
Similarity here measures how closely two entities' audiences resemble each other in composition. The scores across the top 10 form a tight band, running from Maserati at 0.76 down to Lacrosse Unlimited at 0.74, a spread of just two hundredths — the defining characteristic of a flat shape. No single neighbor dominates; the audience pull is distributed evenly across a diverse mix of entity types.
The subcategory breakdown is the real finding. Two car makers — Maserati (0.76) and MINI (0.75) — sit at the top alongside two soccer-adjacent athletes, Taylor Twellman (0.75) and Alexi Lalas (0.74). Retail and services round out the cluster: Harris Teeter Pharmacy (0.75), School of Rock (0.75), Torchy's Tacos (0.74), Jewel-Osco (0.74), Sola Salon Studios (0.74), and Lacrosse Unlimited (0.74). The mix cuts across automotive, sports media personalities, pharmacy, dining, grocery, and personal services — with no single subcategory holding more than two seats.
The absence of any other bank in the top 10 means this audience's shape is defined not by the financial category but by a cross-sector lifestyle profile that spans premium automotive, youth activities, and neighborhood retail.
