Playground →
Wondery's top 10 neighbors span journalists, news publishers, mid-range hotels, and fellow podcasts — a mixed cluster with no single subcategory dominating and scores compressed between 0.78 and 0.74.
The shape is flat. Business Journals leads at 0.78, but the drop to the next neighbor is modest: Steve Inskeep sits at 0.75, Andrew Zimmern at 0.75, and Kai Ryssdal and Sports Business Journal both at 0.75. Journalists account for three of the top 10 — Inskeep, Ryssdal, and Ari Shapiro (0.74) — all NPR-affiliated, which points to a meaningful overlap with public-radio audiences. News publishers claim two slots (Business Journals and Sports Business Journal). The only other Podcasts and Radio entry in the top 10 is All Things Considered at 0.74, making it the lone same-subcategory neighbor among the ten. The remaining positions go to an athlete (Andy Roddick, 0.74), a mid-range hotel (Courtyard by Marriott, 0.74), and a fine dining category (Fine Dining & Luxury Eateries, 0.74) — cross-kind neighbors that share audience composition without sharing content type.
The cross-kind presence of business journalism, NPR personalities, and upscale hospitality in a single flat cluster suggests Wondery's audience is shaped less by podcast-listening habits in general and more by a specific professional, news-attentive profile that happens to overlap with those adjacent categories.
