The top 10 neighbors for World Market span five distinct categories — casual dining, mid-range hotels, apparel, sporting goods retail, and alcoholic beverages — with no single subcategory dominating, which is the defining feature of a broad audience shape.

P.F. Chang's China Bistro leads at 0.93, followed by REI at 0.91 and The Cheesecake Factory at 0.89. Those three alone represent three different categories: casual dining, sporting goods retail, and casual dining again. Jewelry & Accessories (0.89) and Total Wine & More (0.88) round out the top five, adding apparel and alcoholic beverages to the mix. Nordstrom Rack (0.88) and Residence Inn by Marriott (0.88) extend the spread further into general apparel and mid-range hospitality. Sunglass Hut (0.87), Embassy Suites Hotels (0.86), and Courtyard by Marriott (0.86) close out the ten, adding eyewear and two more mid-range hotel brands.

Notably, World Market's own subcategory — Home Goods and Furnishings — does not appear in the top 10 at all; the nearest same-kind neighbor, Pottery Barn, sits at position 46 in the broader dataset. The audience shape here is defined not by home goods shoppers but by a cross-category profile that bridges casual dining, travel, and mall-adjacent apparel.

This breadth suggests an audience whose consumption patterns cut across leisure, dining, and lifestyle retail rather than clustering tightly around any single vertical.