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CMO Today's nearest ten neighbors span journalists, marketing trade outlets, and B2B brands — with no single entity pulling far ahead of the rest. Similarity here is a measure of how closely two entities' audiences resemble each other in composition; the scores across the top 10 run from 0.98 down to 0.97, a band of less than two percentage points.
The shape is flat. MediaPost leads at 0.98, followed by Scott Galloway (0.98) and Ian Bremmer (0.98), but none of these creates a meaningful gap over the rest. DealBook (0.97), Kara Swisher (0.97), and Andrew Ross Sorkin (0.97) sit just behind them. Tallying the subcategories across the top 10: four are Journalists (Kara Swisher, Andrew Ross Sorkin, Jeffrey Goldberg, Nicholas Kristof), two are Websites (MediaPost, eMarketer), one is a News Publisher (DealBook), one is a Professional (Scott Galloway), one is an Academic (Ian Bremmer), and one is B2B (Publicis Sapient). CMO Today is itself a News Publisher, and only one neighbor — DealBook — shares that subcategory. The dominant neighbor kind is Journalists, a cross-kind pattern, followed by marketing and business-facing web properties.
The flat, tightly compressed scores indicate an audience that is broadly shared across professional media and business journalism rather than concentrated around any single adjacent entity.
