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The top 10 neighbors for WSJ Graphics span B2B firms, websites, news publishers, and a fashion brand — no single subcategory dominates, and the scores compress into a narrow band from 0.96 to 0.95.
The shape is flat. Similarity here measures how closely two entities' audiences resemble each other in composition; the top score, IDEO at 0.96, is a B2B design consultancy — not a news publisher, not a graphics operation. The second and third positions go to Co.Design (0.96) and Fast Co. Impact (0.96), both classified as Websites, followed by Quartz at 0.96, the only other News Publisher in the top 10. Ogilvy (0.96), another B2B brand, sits fifth. Rounding out the set: Alexis Ohanian Sr. (0.96, Tech Personalities), Everlane (0.96, Fashion), Campaign (0.95, Magazines), WeWork (0.95, Technology), and Medium (0.95, Websites).
Tallying the subcategories: four are Websites, two are B2B, one each is News Publishers, Magazines, Tech Personalities, Fashion, and Technology. WSJ Graphics' own subcategory — News Publishers — appears just once in the top 10, in Quartz. The cross-kind character of this cluster is the defining feature: the audience that follows WSJ Graphics looks most like the audiences of design consultancies, tech-adjacent media, and professional-class brands, not primarily other news publishers.
The flat shape, with scores bunched between 0.95 and 0.96, suggests this audience is broadly shared across a professional, design-and-tech-literate media ecosystem rather than tightly owned by any single adjacent entity.
