Xfinity dominates XFINITY Sports' top 10 at 0.83 — a gap of more than six points above the next neighbor — making this one of the clearest same-brand audience concentrations in the data. The shape is a spike: one neighbor pulls far ahead, and the rest trail in a descending cluster.

Below that peak, the top 10 assembles a cross-kind mix that has little to do with sports media. FedEx (social) (0.77) and QVC (0.74) represent logistics and TV retail, respectively. Three athletes — Desean Jackson (0.76), Chris Johnson (0.75), and LeSean McCoy (0.72) — are the only sports-adjacent entries in the top 10, and their subcategory is Athletes under Celebrities and Influencers, not sports media or sports leagues. Rounding out the set are two restaurant brands — White Castle (0.73) and Panera Bread (0.73) — alongside The UPS Store (0.73) and Rally's Drive-In Restaurants (0.72). No other Telecommunications brand appears in the top 10 besides Xfinity itself.

The overall picture is an audience shaped primarily by its parent brand, with secondary overlap running through QSR and casual dining, individual athletes, and everyday service brands — not through sports channels or sports organizations.