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XL Recordings

The top 10 neighbors for XL Recordings span music labels, B2B music services, actors, artists, politicians, news publishers, magazines, and websites — with no single subcategory dominating and scores compressed into a narrow band from 0.91 down to 0.88. That compression is the defining structural fact here.

The shape is flat. Rough Trade Records sits at the top (0.91), the only other record label in the top 10, followed immediately by TuneCore (0.91), a B2B music distribution service. After those two, the neighbor set turns sharply cross-kind: Laverne Cox (0.89) and Taye Diggs (0.88) are actors; Ava DuVernay (0.89) is classified as an artist; Nina Turner (0.88) is a politician. Music media fills the remaining slots — Colorlines (0.88) as a news publisher, The FADER (0.88) and Noisey (0.88) as a magazine and website respectively — alongside Blue Note Records (0.88), the one other Music-subcategory brand in the set. The cross-kind presence of actors, a politician, and an activist-adjacent news outlet at scores nearly equal to the closest music neighbor signals that XL Recordings' audience is shaped by something broader than genre or format affinity alone.

The flat distribution across subcategories — music brands, B2B services, actors, artists, politicians, and media — points to an audience whose composition is defined less by any single content category than by a consistent set of underlying interests that cuts across all of them.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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