Playground →
Betsey Johnson's nearest audiences span fashion media, fashion brands, and a wide assortment of unrelated categories — with no single neighbor pulling far ahead of the rest. The top score belongs to V Magazine at 0.90, followed closely by Fashionista.com at 0.89 and Karl Lagerfeld at 0.89. The band from first to tenth place spans only about 0.03 points, which is the defining feature of a flat shape.
Tallying the top 10 by subcategory: four are Magazines (V Magazine, NYLON, Magnum Photos, Dazed), three are Fashion brands (Karl Lagerfeld, Marchesa, BCBGMAXAZRIA), two are Websites (Fashionista.com, Noisey), and one is a News Publisher (Times Fashion). Fashion media — magazines and fashion-focused websites — accounts for six of the ten neighbors, while fellow Fashion brands account for three. The tenth neighbor, Noisey at 0.88, is a music-focused website, the only non-fashion-adjacent entry in the set.
The flat distribution across fashion media and fashion brands suggests an audience that moves fluidly between editorial coverage and brand identity, without concentrating sharply around any single peer.
