XPO

The top 10 neighbors in XPO's similarity data span vehicle rentals, automotive services, equipment rentals, and industrial business services — with no single dominant pull, and only one fellow Transport and Logistics entity in the entire set.

The shape is broad: scores run from Ryder at 0.77 down to U-Haul at 0.68, with no sharp drop-off between them. The cluster is anchored by commercial vehicle and fleet-adjacent services: Ryder (0.77) and Enterprise Truck Rental (0.72) are both Car Rental subcategory; Sunbelt Rentals (0.71) and United Rentals (0.68) are Other Business Services in the equipment rental space; and FinishMaster (0.71) and American Tire Distributors (ATD) (0.70) represent Automotive Maintenance and Parts. The one neighbor sharing XPO's own subcategory is TForce Freight (0.63), which sits near the bottom of the top 10 — meaning the audience shape is defined far more by commercial fleet and industrial services than by other freight carriers. Planet Fitness (0.69) is the outlier in the set, a Fitness Centers and Gyms entity whose audience composition nonetheless aligns closely with this cluster.

The broad shape, combined with the cross-kind composition, suggests XPO's audience is drawn from a wide commercial and trades-oriented base rather than a narrow freight-industry niche.