Yesway Convenience's top 10 neighbors span automotive brands, farm-and-ranch retail, hardware stores, and outdoor goods — a rural-lifestyle cluster with no single dominant pull, scores running from 0.91 down to 0.87 across a tight band.

The shape is flat. Polaris leads at 0.91, followed closely by Atwoods Ranch & Home (0.90) and Tractor Supply Co. (0.89). RP Lumber (0.89) and Ford Motor Company (0.89) round out the top five. By subcategory, the ten neighbors break down as: three Home Improvement and Hardware retailers (Tractor Supply Co., RP Lumber, Fastenal), two Automotive entries — one Motorcycles (Polaris) and one Car Makers (Ford Motor Company) — one Agricultural Supplies retailer (Atwoods Ranch & Home), one Casual Dining entry (China Buffet), one additional Agricultural Supplies entry (Agricultural Supplies), one Footwear retailer (Shoe Sensation), and one more Home Improvement and Hardware entry (Bomgaars). No other Gas Stations subcategory entity appears in the top 10. The dominant thread is farm-supply and hardware retail paired with truck-and-powersports automotive — a working rural consumer profile rather than a convenience-store peer set.

The audience shape here is defined less by what Yesway is than by the rural, hands-on lifestyle context its customers inhabit.