Zaxby's nearest ten neighbors are dominated by Southern college football and professional sports — not other restaurants. The top 10 spans athletes, sports teams, sports leagues, and sports media, with only one fellow restaurant brand appearing in the set.

The shape is flat: scores run from Alabama Football at 0.96 down to FOX Sports South at 0.92, a narrow band with no single standout. The subcategory breakdown tells the story clearly. Four of the ten are Athletes — Derrick Henry (0.94), Jalen Hurts (0.94), Mark Ingram II (0.92), and Tua Tagovailoa (0.92). Three are Sports Teams: Alabama Football, the Atlanta Braves (0.92), and LSU Football (0.92 in the broader set, just outside the top 10). Two are sports media: SEC Network (0.92) and FOX Sports South. The Southeastern Conference (0.92) rounds out the cluster as a Sports League. The lone restaurant in the top 10 is Belk (social) — wait, that's a Department Store at 0.93. In fact, no other restaurant brand appears in the top 10 at all; Belk is the only non-sports neighbor, and it's a retailer.

What this reveals is an audience defined less by food preferences than by a tight regional sports identity — SEC football and its surrounding ecosystem of teams, players, and broadcast channels.