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Zedd

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Zedd's two closest audience neighbors are fellow electronic musicians — but the top 10 contains no other EDM acts, with the cluster splitting sharply between a tight electronic-music core and a wide scatter of actors, athletes, and cross-category outliers.

The shape is two-peak. Skrillex leads at 0.94, followed immediately by David Guetta at 0.93 — two distinct poles that together anchor the electronic-music end of the neighbor set. Dua Lipa (0.93) and Deadmau5 (0.92) extend that first cluster, with Tiësto at 0.91 rounding out the five Musicians and Bands in the top 10. That's the first peak. The second is harder to name by a single subcategory: Manny Pacquiao (0.91, Athletes), Sofia Vergara (0.90, Actors), Anonymous Central (0.90, Activism), Eva Longoria Baston (0.88, Actors), and Denny's (0.88, Casual Dining) form a second band of neighbors with no shared subcategory — a structurally diverse cluster that sits well above 0.85 despite having nothing thematically in common with each other or with electronic music. The presence of an activism account and a casual-dining chain at scores above 0.87 signals that the second peak is driven by audience composition, not genre or category alignment.

Zedd's audience shape is defined by a strong electronic-music core that coexists with a second, demographically coherent but categorically mixed neighborhood — an unusual two-cluster structure where the outer ring is as tightly bound by audience profile as the inner one.

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