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247Sports

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Rivals is the strongest pull in 247Sports' top 10 — at 0.98, the two recruiting websites share nearly identical audience shapes — but the rest of the neighbor set fans out well beyond sports media into athletes, college football programs, and even spiritual leaders.

The shape is broad, with all ten neighbors scoring above 0.91. After Rivals, the next tier is dominated by athletes (subcategory): Jalen Hurts at 0.95, Marcus Spears at 0.94, Les Miles at 0.93, and Leonard Fournette at 0.93. Sports Teams fill out the rest of the top 10 — LSU Football at 0.93, Alabama Football at 0.92, and Alabama Football — with a heavy SEC footprint across Georgia Football at 0.91 and Alabama Football. The lone fellow Website in the top 10 is Rivals itself; beyond that, the neighbor set is entirely athletes and sports teams, with Drew Brees at 0.92 and Mark Ingram II at 0.92 rounding out the cluster. Sean Payton at 0.91 is the final neighbor, keeping the set firmly inside football — and specifically the SEC and NFL South corridor.

The breadth and consistency of these scores point to an audience defined less by the recruiting-website format and more by a deep, cross-platform investment in college football and its surrounding ecosystem.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "247sports", "title": "247Sports", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "247sports", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "rivals", "title": "Rivals", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9771, "drivers": [ "O04", "N02", "Q05", "Q02", "I01" ] }, { "handle": "jalenhurts", "title": "Jalen Hurts", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9453, "drivers": [ "N02", "O04", "Q05", "M02", "Q02" ] }, { "handle": "mspears96", "title": "Marcus Spears", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.942, "drivers": [ "O04", "N02", "Q05", "M02", "Q02" ] }, { "handle": "lsufootball", "title": "LSU Football", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.931, "drivers": [ "O04", "N02", "Q05", "M02", "Q02" ] }, { "handle": "coachlesmiles", "title": "Les Miles", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9286, "drivers": [ "O04", "N02", "Q05", "M02", "I01" ] }, { "handle": "_fournette", "title": "Leonard Fournette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.928, "drivers": [ "O04", "N02", "Q05", "M02", "Q02" ] }, { "handle": "markingram21", "title": "Mark Ingram II", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9215, "drivers": [ "O04", "N02", "Q05", "Q02", "M02" ] }, { "handle": "drewbrees", "title": "Drew Brees", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9211, "drivers": [ "O04", "N02", "Q05", "M02", "I01" ] }, { "handle": "alabamaftbl", "title": "Alabama Football", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9208, "drivers": [ "N02", "O04", "Q05", "M02", "Q02" ] }, { "handle": "seanpayton", "title": "Sean Payton", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9147, "drivers": [ "O04", "N02", "Q05", "M02", "Q02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: