Playground →
The top 10 neighbors for 2K Support form a tight cluster of NBA athletes and basketball-adjacent brands — no single neighbor dominates, and the scores compress into a narrow band from 0.93 down to 0.89.
The shape is flat: Paul George leads at 0.93, followed closely by Kyrie Irving at 0.93 and Rajon Rondo at 0.92. Seven of the top 10 neighbors carry the Athletes subcategory, all of them NBA players. The eighth neighbor is 2K (0.91), a Game Developer — the only brand in the top 10 that shares the gaming space. Blake Griffin (0.90) and John Wall (0.89) round out the athlete cluster. The two non-athlete, non-gaming entries — KFC at 0.89 and Waka Flocka at 0.89 — sit at the bottom of the band, but their scores are barely separated from the rest, which is characteristic of a flat distribution. Notably, NBA 2K, the Video Game Franchise most directly associated with 2K Support's own subcategory, appears at position 11 in the full dataset and does not make the top 10 — the audience shape here is defined more by basketball fandom than by gaming identity.
The flat structure across these neighbors suggests an audience whose composition is consistent and cohesive: basketball culture is the organizing principle, with gaming and broader pop culture playing secondary roles.
