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48 Hours

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors span five distinct subcategories — TV Shows, TV Channels, Food brands, Restaurant brands, and Auto — with no single entity pulling far ahead of the rest. That breadth is the defining structural feature here.

Dateline NBC leads at 0.84, the only neighbor above 0.80, and it shares 48 Hours' own subcategory (TV Shows). Wheel of Fortune follows at 0.80, also a TV Show. After those two, the scores compress into a tight band: Rachael Ray (TV Personalities, 0.78), CSI: NY (TV Shows, 0.78), and then — notably — Valvoline (Auto, 0.78), CBS (TV Channels, 0.78), Pillsbury (Food, 0.77), 20/20 (TV Shows, 0.77), Wheat Thins (Food, 0.76), and TLC Network (TV Channels, 0.76).

Four of the top 10 are TV Shows — the same subcategory as 48 Hours — but the remaining six span TV Channels, TV Personalities, Food, and Auto. The cross-kind presence of Valvoline at 0.78 and Pillsbury at 0.77 is the most structurally notable detail: consumer packaged goods and automotive brands sit at nearly the same audience distance as fellow true-crime and newsmagazine programs. That pattern points to a broad, mainstream audience shape rather than a niche defined by genre alone.

The broad shape here reflects an audience that overlaps widely across legacy television and mass-market consumer brands, with no single genre or category owning the neighborhood.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "48hours", "title": "48 Hours", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "48hours", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "datelinenbc", "title": "Dateline NBC", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8395, "drivers": [ "N03", "Q08", "O03", "Q05", "P03" ] }, { "handle": "wheeloffortune", "title": "Wheel of Fortune", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8001, "drivers": [ "N03", "Q08", "O03", "N04", "K04" ] }, { "handle": "rachaelray", "title": "Rachael Ray", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7835, "drivers": [ "N03", "O03", "H04", "Q08", "N04" ] }, { "handle": "csiny_cbs", "title": "CSI: NY", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7833, "drivers": [ "N03", "O03", "N04", "Q08", "Q05" ] }, { "handle": "valvoline_social", "title": "Valvoline (social)", "category": "Brands", "subcategory": "Auto", "similarity": 0.7764, "drivers": [ "N03", "O03", "N04", "Q08", "Q05" ] }, { "handle": "cbs", "title": "CBS", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7754, "drivers": [ "N03", "Q08", "O03", "Q05", "N04" ] }, { "handle": "pillsbury", "title": "Pillsbury", "category": "Brands", "subcategory": "Food", "similarity": 0.7707, "drivers": [ "N03", "O03", "Q08", "N04", "Q05" ] }, { "handle": "abc2020", "title": "20/20", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7654, "drivers": [ "N03", "Q08", "H04", "O03", "Q05" ] }, { "handle": "wheatthins", "title": "Wheat Thins", "category": "Brands", "subcategory": "Food", "similarity": 0.7632, "drivers": [ "N03", "O03", "N04", "Q05", "A03" ] }, { "handle": "tlc", "title": "TLC Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7585, "drivers": [ "N03", "O03", "N04", "H04", "K04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: